The next big thing: How digital transfer printers are changing the custom apparel industry

Stitch It International
Tuesday, October 29, 2019

In 1907, a guy named Samuel Simon received the first patent for screen printing, but the technique was around centuries before (as early as 500 AD.) Believe it or not, the process hasn’t changed that much over the intervening years. Mesh stretched over a wooden frame creates a stencil, with ink forced through to produce a design. It was a messy, smelly undertaking hampered by production challenges then, and it’s pretty much the same now.

As the saying goes, necessity is the mother of invention, and the apparel industry has needed another option for custom tshirt printing for a long while (think about it: how many other things in your life are you using that haven’t evolved in the last millennium?)

All of that makes the introduction of digital transfer printers such a gamechanger for the market. Here’s why:

Superior quality

Digital transfer printers, such as the OKI C711WT, paired with the right heat press, produce a finished product that is both vivid and long-lasting. This technique offers greater flexibility as well, capable of handling more intricate, multi-color designs compared to screen printing or vinyl. Your customers won’t be disappointed. Neither will your bottom line.

Faster production

Not only are digital transfer printers less messy than traditional screen printing, they’re also faster so you’ll produce more in less time (helloooo profit margins and happy customers). The end product is also more consistent than screen printing when producing larger quantities. Plus, there are nearly endless options for products to imprint beyond tshirts, from mugs to bags to sporting equipment to jigsaw puzzles. That means enhanced revenue opportunities for your business.

More cost effective

Whether you’re an existing printing or embroidery business or a new startup, the barriers to entering the market are lower for digital transfer printers, with less production space needed and fewer supplies to store and maintain. The learning curve is also reduced, which means you’ll hit profit goals faster.

Even Samuel Simon would say it’s a win-win. To jumpstart your business, check out financing opportunities for digital transfer printers and heat presses, like 0% interest for 12 months to qualified buyers: https://siistore.com/pages/financing

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‡ Financing and instant decisions subject to credit parameters. Please contact your tax adviser regarding tax incentives. Neither Geneva Capital nor Stitch It International, Inc. is the agent of the other. Geneva Capital, not being the manufacturer, seller or distributor of the equipment, makes no representation or warranty on the equipment.

* Offer excludes all MA-machines.

† The student is responsible for travel and hotel room costs.

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