Customer Spotlight on Allen Foundation

Yvonne Allen and her husband Butch has owned their concrete business, Allen Foundation, for over 20 years in DeSoto, Missouri. Yvonne’s venture into the apparel industry started off as a hobby, while silk screen printing garments for the construction workers she would come in contact with through the business. Word-of-mouth eventually spread about Yvonne’s apparel shop and she officially started her silk screening business that branched off of their Allen Foundation name.

With more customers coming her way, Yvonne started to include embroidered items for more options to choose from. Yvonne was ready to take her shop to the next level in embroidery and decided to invest in a new embroidery machine to do so. She recently purchased a new SWF E-T1501C machine from us and took part in our free on-site training offered to customers (with SWF Technician, Garrett McMinn, pictured right).

The difference in Yvonne’s embroidery work from her older machine lies in the ability to produce a wider range of products for customers because of the ease and quality work the machine produces. The SWF machine also has a more user-friendly control panel that Yvonne says makes it easier to navigate and start different projects. Hats are a new product that Yvonne is adding to her merchandise line. During the training, Yvonne received a tutorial on cap frames usage. The cap frames allow embroidery detail on the hats to remain precise, with the laser feature able for work to be picked up right where it was left off, in case there is any stoppage on the project.  Yvonne says, “This machine’s programming is easier than my last machine. I especially liked the full tutorial on hats, from set-up to hooping the hats.” In addition to embroidering caps for customers, Yvonne gives customers the option to silk screen or embroider on heavy duty jackets, hoodies, lunch bags, totes and much more